During the month of December there are a number of major sporting events set to take place up and down the UK with the best of Football, Darts, Snooker, Rugby and Horse Racing and many more on offer. The abundance of live sport on offer during December has the ability to attract big crowds which provides businesses the perfect opportunity to promote their goods and services to mass, target audiences. The largest crowds of all of the sporting events during the Christmas period fall on Boxing day with horse racing taking centre stage. In terms of meetings, Boxing Day is the stand out date on the racing calendar with 10 scheduled this year including Kempton Park – home of the King George VI chase. An estimated 100,000 people alone are set to attend Kempton Park, highlighting the popularity of the sport and promotion opportunities it can bring.

As with any promotion, the key for success is standing out above the crowd to acquire new customers but achieving this at a large horse racing meeting can be extremely difficult. Yes, the opportunities for business are there but to take full advantage of them the promotion must be simple, smart and most importantly, eye-catching! Essentially, one must ask ‘what will give me maximum exposure?’ before attempting to market themselves during a busy event such as Boxing Day horse racing. The answer lies no further than printed spare wheel covers. Printed spare wheel covers are a simple yet extremely effective form of promotion that can help any business stand out and be noticed, providing the same benefits as other forms of vehicle branding at a fraction of the cost. As well as being eye-catching, a printed spare wheel cover can promote your products and services 24 hours a day if your vehicle is always visible, all at no extra cost.

It does not matter if you are a visitor or a stable owner, printed spare wheel covers can help promote your business during this busy period as they are compatible with a number of vehicles and spare wheels including Jeeps and horseboxes.

Aquarius Manufacturing Limited is a member of the Euro Extrusions group and a market leader in the manufacture of spare wheel covers. Aquarius produces spare wheel covers to fit all vehicle types including 4x4s, camper vans, trailers and horse boxes. Working with customers through every stage of the design process, Aquarius ensures every spare wheel cover is ready to fit on delivery. To find out more information regarding printed spare wheel covers, call a member of our team on 01254 887 511 or contact us here.

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